ACCC puts IVF clinics "on notice"

Misleading reporting of success rates has been a problem which has plagued the IVF industry for a long, long time.  The ACCC has now stepped in and put fertility clinics “on notice” regarding false or misleading treatment outcome claims.  Although I am doubtful that this will be enough to completely extinguish poor behaviour by those clinics who want to misrepresent potential outcomes of treatment, the recent actions by the ACCC are a step in the right direction for families trying to make sense of complicated options at a terribly stressful time in their lives.